Summary

Designer and creative strategist with over 20 years of experience with CPG and graphic design for mass markets. Delivers the production of on-time, on-brand packaging. Directs photography for retail packaging and e-commerce. Trains and mentors cross-disciplinary teams with a focus on innovation, trends, and quality. Manages creative asset library and style guides. An organized creative leader with a deep understanding of print production and product development.

Creative Director, Itzy Ritzy, May 2022-Present

Creative Director, Itzy Ritzy, May 2022-Present: Leads design team in producing CPG for high-end retail baby brand. Directs lifestyle and product photography for packaging and e-commerce product display panels. Manages format development and print production. A natural problem solver and with an eye for innovative solutions.

  • Manages team of designers, photographers, and copy writers to create CPG

  • Nurtures creative talent, leading teams in development of on-trend design solutions

  • Executes design-focused, high-quality visual narratives that meet strategic business goals

  • Directs lifestyle and product photo shoots, bringing products to life for on-shelf success

  • Works with C-level executives, sales, and marketing to set strategy, goals, and schedules

  • Optimizes packaging to best suit retail environments and shelf space

  • Communicates manufacturing objectives with overseas vendors

Principal, Ana Davis, Ltd.

Ran a consultancy that focused on providing end-to-end creative support to independent companies with multi-faceted design needs.

  • Designed products, logos, style guides, and packaging for clients

  • Managed creative content and ensured brand continuity across range of in-house brands

  • Developed physical product profiles for brands based on sales channels

  • Produced products for namesake brand including wallpaper, home accessories, and more

Creative Director

New Seasons, Publications International, Ltd.

Aug. 2002–Nov. 2012

Worked with CEO, other creative directors, sales, and manufacturing to develop and produce social expressions products for mass market retailers.

  • Executed sales objectives and developed private label products for retail buyers

  • Inaugurated design and manufacturing processes with creative staff

  • Coordinated product reviews and confirmed production was on schedule

  • Wrote annual reviews and recommended compensation for design staff

Managing Art Director

PI Kids

March 2001–Aug. 2002:

Oversaw all art direction for children’s books department at wholesale publisher.

  • Managed and mentored team of Art Directors and Art Assistants

  • Reviewed and approved story development, illustrations, and editorial continuity

  • Ensured licensee brand specifications, style guide accuracy, and licensee approval

  • Brands included Disney Princess, Barbie, Sesame Street, Winnie-the-Pooh, and more

Art Director, Associate Art Director, Art Assistant

PI Kids

Brainstormed, proposed, and thumb-nailed book concepts for publisher that specialized in publishing licensed brands.

  • Brainstormed, thumb-nailed, and laid out children’s books

  • Directed freelance illustrators in execution of book art

  • Worked with editors to develop and hone book copy

  • Set-up production files, created die-cuts, and made art corrections to meet licensor approvals and prepare files for production

  • Directed photography for packaging, catalogs, and various book titles

  • Designed and built product mock-ups and prototypes

Education

Carnegie Mellon University, BFA with Honors

Instituto Profesional Arcos, Santiago, Chile

Rhode Island School of Design, Art & Design summer program

School of the Art Institute of Chicago, Art & Design summer program