PHOTO DIRECTION & Digital Asset Management

Anyone who manages product development in the modern world understands the need for compelling photography. In addition to retail packaging that needs the PERFECT photo, e-commerce has launched our needs for product photography to a new level. Dynamic product display panels with informative copy and engaging photos will set a brand apart online. In the quest for just the right photography, we produce an untold number of images. I am both the seeker of fantastic images and the gatekeeper and overseer of those assets.

IF IT LOOKS LIKE A DUCK

How do you get a cute but ubiquitous product to cut through the noise online? An informative and charming product display panel is a great place to start.

Below is a PDP for Itzy Duckies, followed by some fantastic moments of babies with Itzy Ritzy products caught at my photo shoots.