Illustration
Though I have spent most of my career as a designer and Creative Director, my undergraduate degree is in fine art. When I decided to launch a licensed art brand, I did so hoping to merge what I love about development and strategy with the bonus of it being an art-centric endeavour. In addition to day-to-day business management, I occasionally get to make art and figure out how to apply it to products.
One of my favorite painting styles is a loose, folksy style I used for a collection of work entitled Fables which was licensed for housewares. Below is a glimpse into my painting and product development process. Not shown are trend research, back-and-forth with manufacturers, and prototype development.
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My art development process: A pencil drawing; The finished watercolor rendering; A studio shot of paintings in progress; Product concepts; Final Fables artwork in use on real products.