Brand Licensing

I first learned the ins and outs of brand licensing when I worked in the publishing industry. As an Art Director, I designed books for licensed character and consumer product brands including Barbie, Star Wars, Betty Crocker, and Crock Pot. Later, I was introduced to the world of “art licensing” in which individual artist’s collections are licensed for stationery, fabric, housewares, bedding, and more.

In 2012, I decided to build my own portfolio of art to license, something modern, but still feminine with lots of pattern and color. I set to work focused on the goal of creating artwork and envisioning products. Since 2012, my portfolio has been licensed across multiple categories, starting with fabrics and stationery, followed by bags, umbrellas, and garden products, and eventually expanding to include housewares such as glassware, ceramic tabletop items, and kitchen textiles. The goal is always to make products that are well designed, practical, and pretty.

Shown here: A tumbler with die-cut hang tag; Bespoke sewing patterns; Packaging for tabletop and glassware; A catalog shot featuring a spread of my stationery line; A notecard set; A gift bag; Packaging for a home storage line; A shot of my style guide, which makes it possible for clients to meet brand standards.